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Wairere Boulders Focusing on Sustainability
(May 2004)

Wairere Boulders has been involved in the Northland Sustainable Tourism Charter project, which is a New Zealand first.

The project is being carried out with the assistance of the Ministry for the Environment and aims to assist Northland tourism businesses to work together towards social, cultural, economic and environmental sustainability. Six businesses have been selected to take part in this project led by Enterprise Northland. The other five businesses are: Dive Tutukaka, Fullers Bay of Islands, Waitangi Treaty Grounds, Dolphin Discoveries and Matakohe Top 10 Holiday Park.

Sustainability is one of the five key principles under the Northland Tourism strategy. A sustainable tourism charter for Northland had been developed by the Tourism Development Group, set up following the launch of the Northland Tourism Strategy in 1993.

The six businesses taking part in the project have all produced a Case Study and an Action Plan to improve their operations. They are leading the way in turning the charter into reality, and they will become peer business champions for other businesses.

Sustainability issues included waste management, business growth potential, balancing community involvement with business issues, water conservation and social factors.

The sustainability focus is part of the Activate Northland project, the major regional initiative (MRI) which is a partnership with NZ Trade & Enterprise and other government agencies.

Enterprise Northland hopes that the resulting case studies will be used to expand the sustainability project to include other tourism businesses and eventually other sectors of the Northland economy.


Northland Tourism Charter Case Study Action Plan